Mercedes-Benz Golf Sponsorship: Masters Tournament History

Masters Tournament History


Mercedes-Benz has been the global sponsor of the Masters Tournament since 2014, one of the world’s premier golf competitions. Held every year at the Augusta National Golf Club in early April, this tournament is truly a spectacle. Mercedes had been an international sponsor since 2008, a great match for both the tournament and the automaker.

According to the official Masters Tournament website, the Masters Tournament history is impressive. Originally called the “Augusta National Invitational,” this competition was started in 1934 and was won by Horton Smith. Prominent players who have also won in the past include Arnold Palmer, Gary Player, and Jack Nicklaus (the “Big Three” of the 1960s and 1970s). Believe it or not, prize money can exceed nearly $9 million.

“The Masters is the most prestigious golf tournament in the world. It is a great honor for Mercedes-Benz to now be associated with the Masters Tournament as one of the three Global Sponsors”, said Dr. Joachim Schmidt, Executive VP at Mercedes-Benz, when the global sponsorship was signed.

Some famous traditions from the Masters Tournament include the signature green jacket that is presented to the champion. Other prizes include a crystal vase for lowest daily scores, crystal bowls for holes-in-one, and there is a special Par-3 Contest as well. At Mercedes-Benz of Buckhead, we can’t wait to see this year’s Masters Tournament.

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